Thursday, February 2, 2017

#TBT - The Coffee Mug Heard 'Round the World

ThermAvant’s 16-ounce traveling coffee mug keeps liquids at an optimal drinking temperature for up to eight hours.

Back in November, I put together a story about a University of Missouri College of Engineering professor named Bill Ma, who had patented a 16-ounce traveling coffee mug that keeps liquids at an optimal drinking temperature for up to eight hours thanks to the unique heat absorbing and releasing material lining the inside. Myself and a colleague from the MU News Bureau, Jeff Sossamon, interviewed Ma, and after I put this story together, he pushed out a press release about the mug, which is now available for purchase under the name LEXO. 

Lo and behold, that story has blown up not only within Missouri, but nationwide, with even more interview requests coming in daily. And the mug itself has been selling at an incredible rate after receiving all this attention. Here's a list of just some of the many places that have published pieces about Ma's new mug. Check them out!



Associated Press 
The Washington Times, Washington, D.C. 
The Roanoke Times, Roanoke, VA
Tulsa World, Tulsa, OK
The Fresno Bee, Fresno, CA 
The News and Observer, Raleigh, NC
The Charlotte Observer, Charlotte, NC 
San Antonio Express-News, San Antonio, TX
SFGate.com (San Francisco Chronicle) 
St. Louis Post-Dispatch, St. Louis, Mo. 
Kansas City Star, Kansas City, Mo. 
St. Louis Post-Dispatch, St. Louis, Mo. 

2 comments:

  1. Ahhh but the question is--- DOES IT WORK??? heheh

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  2. A few media outlets have had the chance to try one out, as well as some of the folks that work here, and it really does. I was skeptical myself, but it delivers.

    ReplyDelete